EA has announced that they will be incorporating microtransactions into all of their PC and console games.
The news comes in after the the release of their first game that included microtransactions, Dead Space 3.
“The next and much bigger piece [of the business] is microtransactions within games,” said EA’s Chief Financial Officer Blake Jorgensen at the Morgan Stanley Technology, Media and Telecom Conference (transcribed by Seeking Alpha).
“We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be.”
EA is no stranger to the microtransaction system. They have previously outsourced mictoransaction system management to other companies. Their increased interest in this particular system has caused them to bring in microtransactions within the company.
“Without a doubt, you’re going to see more digital business and particularly more digital components of the gameplay allowed because the ease of it will be much better and the storage capability better.
“Consumers are enjoying and embracing that way of the business,” said Jorgensen.
Dead Space 3 was the first EA game that is centred on the microtrasaction model. Mass Effect 3 gave players the option of purchasing extra credits for multiplayer.
Earlier this month, a resource-earning glitch in Dead Space 3 was brought to attention. The BBC reported on the story and considered the glitch as stealing from EA. However, EA responded and explained how the glitch was “deliberately designed” in order for players to farm resources faster.