Industry titan AMD says that PC has always been ahead of consoles and will continue to be in terms of graphics and performance in games.

AMD is the GPU of choice in next-gen consoles which will be the first consoles to utilize the company’s Graphics Core Next (GCN) architecture, technology that was previously exclusive to the PC. Though this might level the playing field a little bit more, AMD Senior Director of Global Software Alliances Neal Robinson still thinks that the PC has been and always will be the more powerful platform.

When asked why next-gen demos did not look as impressive as their PC counterparts unlike before when console games were nearly identical to PC, Robinson said:

“I think it depends on the games you looked at. It was still very early with the tools and environment for a lot of those games. I think if you looked at the lectures given by Mark Cerny, a lot of the things that Microsoft and Sony are doing to customise the performance out of these machines, I think you’re going to see some fantastic looking games. At the same time, the PC has always been on the front. With the increase in performance over the last couple of years, we’re literally at a breakneck pace, delivering more and more graphics performance for PC game devs. I think that’s going to continue to be the case.

“The PC will always be out in front, because the cost of the part, and the type of the part we supply, are much more expensive, bigger and hotter than anything you’re going to see in a console. Games are going to look great on both sides, but if you look at pure visual fidelity, the PC is able to display on multiple screens, driving a tremendous number of pixels on the PC, compared to the consoles which use a single 720p/1080p screen.”

Robinson also explained that the reason why AMD was the preferred GPU for next-gen consoles was because of how superior GCN architecture is over anything else available, notably rival company Nvidia.

“We were chosen because the AMD GCN architecture was seen to be superior, giving better flexibility especially thanks to heterogeneous compute, using the graphics architecture for computation beyond standard graphics,” he said.

“NVIDIA’s still going to do a good job with PC graphics, certainly they’ve built up a good reputation in many areas. But I think overall the fantastic performance you’re going to see in these games, NVIDIA won’t be able to touch those unique optimisations. If they do, it’ll come at the performance of their cards.”