The studio behind Candy Crush Saga has filed a trademark for the word “candy” in order to prevent others developers from freeloading on their popularity and success.
Developer King have received a trademark from the European Union which will forbid the use of the word “candy” in video games. However, according to the European Commission’s trademark office, this trademark will also apply to other areas such as clothes and footwear.
“We don’t enforce against all uses of “candy,” King’s Martin Bunge-Meyer said. “Some are legitimate and of course, we would not ask app developers who use the term legitimately to stop doing so.”
King has also applied for a trademark in the United States but they are still awaiting its approval.
Candy Crush Saga became the top downloaded free app last year as well as the highest revenue grossing app. It has been downloaded over 500 million times since its launch in 2012.