EA All Play senior vice president Nick Earl, speaking to GamesIndustry, said that “the market has spoken very loudly and that’s the model they like.”

“Even though there’s some vocal minority that don’t like it, ultimately the numbers would show that they and others all support the freemium model better.”

EA currently offers high quality freemium games on iOS and Android platforms, which are initially free to download, charging for extra content which is considered often quite expensive.

“I think initially they were a little bit annoyed because the all-you-can-eat model makes sense for them. That’s the kind of people they are. But at the end of the day, they’re going to pay to eat, if that’s their choice. And they’re happy doing it.”

“At the end of the day you kind of have to look at real numbers. The old proverb, ‘You can’t please all the people all the time’ is just so true.”


There’s a fundamental difference between making a conscious decision to go and hunt down a particular game, and simply tapping “Install” on an application because you’re on the toilet and it claims to be free. The numbers between those who “like” freemium, and those who don’t, are shady at best. There are ethical implications with the dynamic of offering people a taste of something addictive, without putting a roof on how much can be spent on that product. Just because a majority do something, doesn’t make it a good thing to do. There are clearly objective reasons as to why freemium needs to be cleaned up, and that’s even without looking at the creative, more game related, design choices.