Electronic Arts COO Peter Moore posted a blog titled “We Can Do Better”, defending the company after being voted semifinalist in ‘The Worst Company in America’ poll for consecutive years.
“Are we really the ‘Worst Company in America?’” Moore asked. “I’ll be the first to admit that we’ve made plenty of mistakes. These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this.”
Moore posted responses to specific complaints, even labelling some of the legit. Others however, “just don’t hold water.”
- ”Many continue to claim the Always-On function in SimCity is a DRM scheme. It’s not. People still want to argue about it. We can’t be any clearer – it’s not. Period.”
- ”Some claim there’s no room for Origin as a competitor to Steam. 45 million registered users are proving that wrong.”
- ”Some people think that free-to-play games and micro-transactions are a pox on gaming. Tens of millions more are playing and loving those games.”
- ”We’ve seen mailing lists that direct people to vote for EA because they disagree with the choice of the cover athlete on Madden NFL. Yes, really…”
- ”In the past year, we have received thousands of emails and postcards protesting against EA for allowing players to create LGBT characters in our games. This week, we’re seeing posts on conservative web sites urging people to protest our LGBT policy by voting EA the Worst Company in America.”
“That last one is particularly telling. If that’s what makes us the worst company, bring it on. Because we’re not caving on that,” Moore added.
Moore summarised that EA is “committed to fixing our mistakes” and wrote “here’s the truth: each year EA interacts with more than 350 million gamers; Origin is breaking records for revenue and users; The Simpsons: Tapped Out and Real Racing 3 are at the top of the mobile charts; Battlefield 3 and FIFA are stunning achievements with tens of millions of players; and SimCity is being enjoyed by millions of passionate fans all over the world. Every day, millions of people across globe play and love our games – literally, hundreds of millions more than will vote in this contest.”
“So here’s my response to this poll: We can do better. We will do better. But I am damn proud of this company, the people around the globe who work at EA, the games we create and the people that play them. The tallest trees catch the most wind. At EA we remain proud and unbowed.”