The UK RP Manager for Gearbox Software has elevated himself to somewhat of a legendary status:
On the 23rd of September at the Old Truman Brewery, London, fans of Borderlands 2 will have the opportunity to bungee off a crane in order to “win” a copy of Borderlands 2. I say win, but in actuality they’re giving everyone who participates a copy of this long-awaited game. The jumps will be first come, first jump, from 10am to 4pm.
Those of you with less money and even less sense could potentially get themselves a free copy of the game, if they have the balls.
This PR student is reminiscent of the London Capcom event for Resident Evil 5 that had gamers running through the streets of London in search of dismembered body parts; a stunt that, whilst literally containing realistic body parts thrown across the alleys of London, didn’t actually cause as much of a stir as it could have.
For those of you not familiar with bungee jumping: it’s like hanging yourself – only, from the feet, and with a stretch rope. Enjoy!