Microsoft Studios boss didn’t think of ‘Xbone’ nickname
Talking to GameSpot. Phil Spencer said he wasn’t really angered by the term of endearment given to the Xbox One: ‘Xbone’.
“At first, I guess the thing that bugged me the most is I didn’t see it,” Spencer told GameSpot. “I’d been looking at the name for Xbox One for months, and I wasn’t clever enough to merge them and come up with Xbone.”
He’s even admitting the name doesn’t look like it’s going anywhere, anytime soon.
“You know, I think it’s going to stick,” he said. “I think we can say we don’t like it as much as we want, but it’s a clever use of the name. Probably not the most flattering name, but I think it’s going to be there.”
On a PR and marketing note, Spencer snubbed that ”I don’t think you’ll see us running ads that say Xbone.. but, yeah, it’s a clever use of the name.”
Spencer’s tone certainly differs to Major Nelson’s, who said that ‘Xbone’ ”disrespects the teams that have put thousands of hours (already) into the development of the product. Sure, it’s cheeky, but I don’t care for it myself” back in September.