Despite being the chip maker of the PS3, Nvidia has opted out of developing hardware for the PS4 and they have no regrets.
Nvidia Senior VP of Content and Technology Tony Tamasi said that working on the PS4 would set the company back a huge amount of money.
“I’m sure that there was a negotiation that went on and we came to the conclusion that we didn’t want to do the business at the price those guys [Sony] were willing to pay.”
According to Tamasi, the company did not miss out on anything big as they would rather effectively shift their engineers towards more productive areas.
“We’re building a whole bunch of stuff and we had to look at console business as an opportunity cost,” he said. “If we say, did a console, what other piece of business would we put on hold to chase after that?
“In the end, you only have so many engineers and so much capability, and if you’re going to go off and do chips for Sony or Microsoft, then that’s probably a chip that you’re not doing for some other portion of your business. And at least in the case of Sony and Nvidia, in terms of PS4, AMD has the business and Nvidia doesn’t. We’ll see how that plays out from a business perspective I guess. It’s clearly not a technology thing.”
During the PS4 unveiling earlier this month, Sony announced that the console will be utilizing a custom chip that is manufactured by AMD.