Sales reports for the OUYA are looking weak, with their flagship titles selling only fairly well, with many, many more failing to sell anything at all, offering little return to development investors.

According to The Verge only 27% of OUYA owners have purchased a game, meaning that 73% of total OUYA gamers haven’t spent a penny on any of the software available. When it was announced on Kickstarter, the developers of the system promised that every game on their store would have to offer up a significant chunk of content for free, meaning that many gamers are opting for the ‘try before you buy’ policy, perhaps underwhelmed by what’s currently on offer.

Despite all this, CEO Julie Uhrman said ”Monetization on Ouya is so far better than we expected.

“It takes time to build what traditional consoles have had decades to build. But really, I think it’s too early to draw such broad sweeping statements about how a platform is going to perform.”

“I think there are a lot of social and mobile app developers that would kill for an 8 per cent attach rate on a platform that’s 30 days old,” Uhrman said. “These numbers will grow as more gamers pick up consoles, and as we attract more developers, and I believe that by the end of the year, we’ll see a few developers telling us they’ve made more than a million dollars on Ouya.”

Analysis

Almost all of the marketing hype surrounding the OUYA was incoherent crowd pleasing babble. It’s a budget gadget for people who like gadgets, performing like a console on the mobile market. People don’t just want OUYA games, they want good OUYA games – and those games aren’t necessarily Android mobile remakes or ports.Major developers voiced excitement at the chance to bring pet projects to life, but these projects have really yet to materialize. If the OUYA gets any more negative heat, it’s unlikely a lot of them will.