Speaking with The Guardian SCE boss Andrew House has talked about the Playstation Camera, and a wide range of Sony PS4 ideas and concepts, and how they pertain to the industry.

He claimed that game ownership issues, and the decisions behind them (including u-turns) are not“just the views of the vocal minority”.

“It became an expression of a little bit of concern bubbling up around the subject of what ownership means in an age of digital content overall,” said House (not that one). “We and other entertainment industry players need to be very conscious of that and very careful. Bringing it back to the fundamentals again, we need to be fair and to think of the consumer experience first.”

House explained how the Playstation camera was consciously not forced on the consumer, or made mandatory, “There’s consumer flexibility. We have a camera which will build some great consumer experiences, especially when it’s used in conjunction with the Dual-Shock 4, but we’re not mandating that, or forcing that purchase on the consumer,” he added.

The SCE boss also hinted at possible new original TV content, from Sony Pictures Entertainment, exclusively for the PS4.

“With 110 million PlayStation Network accounts worldwide, that’s a substantial business opportunity for Sony Pictures to reach a different audience,” he said. “”Work is under way to develop original TV-style programming content, which could be made available with some form of exclusivity to people on the PSN – essentially using PSN as a distribution network – particularly for members of PlayStation Plus.

“Where that starts to come together is that once you have a large, global network of consumers, then having access to entertainment content assets can enhance the services that you’re providing, differentiate you from the competition and provide consumers with something new and potentially exclusive.

“That makes our entertainment businesses even more important to Sony’s overall strategy than perhaps they had been in the past.”

So that’s it folks – it’s not all vocal minorities and consumer outrage. I assume, however, that a lot of it is.