Tomb Raider falls short of sales target
Square Enix has announced that three of their AAA titles have failed to reach their sales target.
Tomb Raider sold 3.4 million units globally within a week of launch, Sleeping Dogs sold 1.75 million during its launch last summer and Hitman: Absolution has currently sold 3.6 million copies. These stats only account for retail, not digital sales.
Despite those titles being quite highly anticipated, Square Enix reveals that the sales still did not reflect what they hope for. They speculate that despite their games’ “high critical acclaim,” the price pressure was just too “strong.” This has forced them to redirect their spending on price protection.
Square Enix recently announced the resignation of CEO Yoichi Wada who has been the representative director of the company for nearly 13 years. The company simultaneously revealed that in their sales report that their console games have been doing well in the US and Europe.